Spark new sales approaches — Think like a Writer

Roshni Baronia
2 min readJun 3, 2021

Deborah Burns, C.P.C., is a former women’s media Chief Innovation Officer and brand leader for ELLEgirl, Metropolitan Home, ELLE Décor, and ELLE International.

As an industry consultant, she helps brands and executives reinvent, and she then did the same with her own life by writing her debut memoir, Saturday’s Child, and founding Skirting the Rules® to help others reinvent as she did.

Now, AUTHORIZE IT! Think Like a Writer to Win at Work & Life has evolved into a corporate speaking platform, LinkedIn Learning course-and her next book.

www.deborahburnsauthor.com www.instagram.com/deborah_l_burns

  1. Deborah’s career journey
  2. Writing about her “unconventional mother”
  3. About her book Saturday’s child and how writing has transformed her life
  4. How she is helping people through story telling
  5. Ideas for writing to spark new ideas and approaches, improving the questioning, creative problem solving and empowering to create a business that they enjoy.
  6. Her “light bulb” moment after authoring first book
  7. How writing a book helps someone realize their potential?
  8. About her talk Authorize it, covering 5 principles that she learnt.
  9. Finding her zone while getting interviewed by the CEO
  10. Understanding “story structure”
  11. Are writers the nonobjective observers?
  12. Tips for readers who want to think like writers
  13. Asking open ended questions and opening a dialogue to know the other person better
  14. How to “live in the moment” of the conversation?
  15. “Work is nothing more than a people on collective QUEST”
  16. Psychos that are part of every story, every project and every situation
  17. The four cycles: Shift in the landscape, Instability, Period of Darkness(everything gets worse) & transformation
  18. The four lessons in storytelling
  19. Creating Happy endings to get the clients along with you

Deborah Burns, C.P.C., is a former women’s media Chief Innovation Officer and brand leader for ELLEgirl, Metropolitan Home, ELLE Décor, and ELLE International.

As an industry consultant, she helps brands and executives reinvent, and she then did the same with her own life by writing her debut memoir, Saturday’s Child, and founding Skirting the Rules® to help others reinvent as she did.

Now, AUTHORIZE IT! Think Like a Writer to Win at Work & Life has evolved into a corporate speaking platform, LinkedIn Learning course-and her next book.

Originally published at https://www.roshnibaronia.com on June 3, 2021.

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Roshni Baronia

Founder & CEO Done For You Podcasts |Strategic Sales Expert | TEDX Speaker | 2x Podcast Host